Mall & Store Activation
Connecting campaign space with the retail environment.
Our Majid Al Futtaim-related work included mall stalls and store activations supported by fabrication, branding and signage within the wider retail environment.
Project Overview
A mall stall and a store activation are related formats, but they interact with visitor flow differently. One sits on the concourse, while the other operates within an established retail environment.
The Majid Al Futtaim-related scope combined physical activation presence with fabrication, branding and signage. These elements helped define the campaign setting within the wider mall environment.
The case study focuses on the practical relationship between activation production and the surrounding retail space.
Delivered Scope
Related Service
Mall Activations Dubai
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