Fixster Global / Selected work

Case Studies.

Fabrication, branding and activations—shown through project photos, installation details and short films.

Explore photographed retail displays, branded kiosks, promotional activity and production work, followed by our wider brand portfolio across the UAE.

Project photographs & films

See the work.
Look at the details.

Retail builds, branded displays, promotional teams and production footage. Explore each project through its own photographs, short films and a closer look at the setup.

27 photographs12 short filmsOpen any photo for a closer look

Project 01

Versace

Illuminated retail kiosk and installation detail

Retail kioskBrandingInstallation

A freestanding Versace retail kiosk with a white frame, turquoise canopy and illuminated brand signs. The photographs show the build within a mall atrium, with ladders, tools and installation activity still visible around the display.

The structure combines open sides with a patterned lower screen, keeping the product displays visible from the surrounding walkway. Lighting runs along the base and vertical edges, outlining the kiosk without enclosing it behind solid walls. The illuminated Versace signs and central Medusa feature give the structure its brand identity.

This case focuses on the kiosk's physical presentation and installation stage: the frame, display areas, decorative panels, lighting and applied signage. The wider photograph shows the footprint in the mall; the closer view shows how those parts come together around the retail space.

Wide view of the Versace kiosk in a mall atrium during installation.
Open kiosk structure, illuminated base and working area in the mall.
Versace kiosk with turquoise canopy, illuminated Medusa sign and ladders inside.
Brand signs, patterned panels and installation details at closer range.
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Project 02

JAECOO / AUTOGRUN

A two-vehicle mall display with a defined retail footprint

Automotive displayBranded counterDisplay platform

The automotive setup brings two JAECOO vehicles into a shared mall space on a black display platform. Overhead rectangular frames mark each vehicle position, while a curved AUTOGRUN / OMODA JAECOO counter creates a separate point for visitor enquiries.

Light follows the platform edge and the vehicle display positions, making the footprint readable against the polished mall floor. The open arrangement keeps the vehicles visible from the concourse. Seating sits within the branded setting, alongside the counter rather than outside the display.

The two photographs record different sides of the same installation. The front view connects both vehicles with the branded reception point; the side view shows the overhead framing and the relationship between the vehicle, platform and visitor-facing area. This is a case about a fabricated automotive display setting and its retail presentation.

Two JAECOO vehicles on an illuminated black platform with an AUTOGRUN branded counter.
Two vehicle positions, overhead frames and the branded visitor counter.
Side angle of the JAECOO mall display and overhead frame.
Side view of the vehicle display, platform edge and surrounding mall space.
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Project 03

Changan / Union Motors

Automotive facility branding, service signage and interior presentation

Facility brandingService signageInterior presentation

A coordinated automotive environment brings the brand from the building exterior into its service and workplace areas. This project features Union Motors facade lettering, illuminated Changan Auto branding and a Changan Service sign, alongside views of the offices, training room and workshop.

The exterior and entrance signs perform different jobs. The facade lettering identifies the facility from the forecourt, the service sign marks the vehicle entrance, and the illuminated internal sign creates a stronger brand feature within the building. These are distinct applications of the same need: clear identification at the point where visitors or vehicles arrive.

Inside, the visual treatment continues through office wayfinding, automotive wall graphics and a blue band around the workshop. The photographs also show how administrative rooms, training seating and vehicle bays sit within the wider facility. Together, these details provide context for the signage and branding work, from close-up illuminated lettering to the larger operational space.

The gallery follows that journey from exterior identity to internal presentation. It brings together the building frontage, entrance signage, workplace areas and workshop views so the project can be understood at both the detail and facility scale.

Illuminated Changan Auto wall branding.
Illuminated Changan Auto wall branding.
Union Motors exterior branding and vehicle access.
Union Motors exterior branding and vehicle access.
Wider view of the Union Motors facade and forecourt.
Wider view of the Union Motors facade and forecourt.
View 9 more detail photographs
Changan Service sign above the roller-shutter entrance.
Changan Service sign above the roller-shutter entrance.
Office desks and seating within the facility.
Office desks and seating within the facility.
Manager office wayfinding in the internal corridor.
Manager office wayfinding in the internal corridor.
Rows of seating in the training and briefing room.
Rows of seating in the training and briefing room.
Internal access between the workshop and adjacent rooms.
Internal access between the workshop and adjacent rooms.
Office interior with wall finishes and flooring.
Office interior with wall finishes and flooring.
Blue wall band running through the workshop interior.
Blue wall band running through the workshop interior.
Workshop presentation with an automotive wall graphic.
Workshop presentation with an automotive wall graphic.
Vehicle bays within the completed facility environment.
Vehicle bays within the completed facility environment.
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Project 04

DAMAC BAY / BAY 2

Architectural model presentation in a retail environment

Property displayBrand presentationDetail gallery

A large architectural model display presents DAMAC BAY and BAY 2 by Cavalli within a mall setting. The main view shows the tower group, landscaped base, waterfront treatment and the project-name plaques behind a transparent perimeter screen.

The display communicates at two scales. From the concourse, visitors see the complete tower arrangement and the development names. At closer range, the balconies, landscaped terraces, roof details and smaller surrounding elements become part of the presentation. The curved display edge allows the model to be viewed from several positions.

This gallery documents the model's installed presentation and branded display setting. It includes an overall view and distinct close-up angles, rather than repeatedly showing the same frame. The case concerns the property display environment; the photographs alone do not establish who manufactured the architectural model.

Overview of the DAMAC BAY and BAY 2 by Cavalli architectural model behind a clear display screen.
Complete tower group with DAMAC BAY and BAY 2 project plaques.
Angled view of the DAMAC BAY 2 model and its project-name plaque.
BAY 2 plaque and the landscaped base from an angled position.
Two model towers with curved balcony lines and connecting landscape details.
Tower profiles and the spaces between them.
View 4 more detail photographs
Close view of horizontal balcony lines and planting on the DAMAC model.
Facade detail, balcony rhythm and planted terraces.
Diagonal view along the tower group in the DAMAC BAY architectural display.
The model viewed along the edge of the display.
Close-up of balconies and greenery on a DAMAC model tower.
A closer look at the model's balcony and landscape details.
Side profile of a model tower and the curved display enclosure.
Side elevation and the surrounding presentation enclosure.
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Project 05

HSBC

A compact Spin and Win retail activation

Promotional standSignageInteractive display

A red-and-white HSBC activation uses a freestanding prize wheel as its main visitor-facing feature. The tall panel behind it carries the clear “Spin and Win with HSBC” message, while the surrounding display includes a screen, a small table and seating.

The wheel, headline panel and branded base create one vertical feature that can be recognised from the mall walkway. The adjacent counter and seating add a second function to the space: a place for a conversation alongside the visible activity. The illuminated edge of the platform gives the compact setup a defined boundary.

This case focuses on the physical promotional stand and its visual communication. The photograph records the branded structure and activity element; it does not establish entry conditions, prize availability or campaign results. The portfolio example shows how an interactive feature can sit within a small retail activation footprint.

HSBC Spin and Win wheel with red signage, white platform and adjacent seating.
Prize wheel, branded message panel and compact retail activation setting.
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Project 06

Costa Coffee

A moving brand presence supported by promoters

Mascot activityPromotersRetail engagement

The project clip shows a Costa cup mascot moving through a retail walkway with a supporting promotional team. The oversized cup shape carries the brand at a distance, while the people alongside it provide the direct customer-facing presence.

This is a different kind of activation from a fixed stall. The branded character is mobile and expressive, turning the walking route into the setting for the activity. The supporting team carries campaign material and stays alongside the mascot, linking the character with the promotional message.

The video records the movement and the team together, which a single still cannot fully show. This case centres on mascot and promoter activity in a public retail environment, with the brand communicated through costume, movement and the people supporting the interaction.

Costa mascot and promoter activity in motion.Silent clip · Press play to watch
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Project 07

Sharjah International Film Festival

A family activity zone with crafts and face painting

Family activationActivity stationsFace painting

The clips show a bright green activity zone carrying Sharjah International Film Festival for Children and Youth branding. Children and accompanying adults gather around low tables while activity staff support crafts and face painting.

The setup brings the activity down to a child's scale, with small stools, accessible tables and materials close to the participants. The large branded surround identifies the zone from outside, while the working tables give families a reason to stop and take part. The photographs and clips show the actual activity rather than an empty display.

One clip moves across the craft materials; the other shows the face-painting station and the wider branded area. The accompanying portrait records a finished face-painting moment. Together, the media show three connected parts of the activation: the physical zone, the activity materials and the people taking part.

Young participant with painted cheek at the family activity area.
A finished face-painting moment from the family activity.
Craft table, materials and participant activity.Silent clip · Press play to watch
Face painting and the wider festival activity setting.Silent clip · Press play to watch
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Project 08

Decorative Display Installation

A sculptural focal point within a hospitality interior

Decorative displayPlinthInterior presentation

A gold-coloured horse sculpture stands on a black raised plinth inside a hospitality interior. Red saddle details, dark decorative accents and small lights around the base make the feature distinct from the surrounding dining furniture.

The display is presented as a complete composition: sculpture, base and lighting. The plinth separates the object from the floor and gives it a clear footprint, while the upward-facing lights draw attention to the lower part of the sculpture. The surrounding interior provides scale and shows how the feature sits within an occupied space.

Two angles record the same installation. The front-side photograph shows the decorative face and saddle detail; the second shows the profile, base and nearby interior finishes. This case is about the installed decorative presentation. The venue name and the sculpture's manufacture are not inferred from the images.

Gold-coloured decorative horse sculpture with red saddle on an illuminated black plinth.
Sculpture, decorative details and the illuminated display base.
Side view of the decorative horse display in a hospitality interior.
Second angle showing the horse profile and its interior setting.
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Project 09

Printed Signage Production

From a flat artwork file to a physical sign

Large-format printSignageProduction footage

The production clip shows high-visibility yellow signage passing through a large-format printing process. The printed panels combine a warning symbol, bilingual text and the visible “Deep Excavation” message.

The value of this footage is the production detail: the print surface, repeated artwork panels and movement through the machine. It shows the making of a physical communication asset before installation, providing a different view of the work from the finished retail displays elsewhere in the portfolio.

Large-format production turns the approved layout into a physical communication asset. Bold colour, readable lettering and consistent spacing carry the message across repeated panels, while the printing stage brings the typography, symbol and background together on the same surface.

Bilingual warning-sign artwork moving through the printing process.Silent clip · Press play to watch
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Project 10

Outdoor Event Setup

Delivery access, equipment movement and the venue footprint

Event logisticsOutdoor setupLoad-in

Outdoor event work begins with the movement of equipment into the venue. These clips follow delivery vehicles, crew activity and an open-air setup, including footage labelled Al Mamzar Beach Park. Transport and physical placement form the operational side of the project before the guest experience comes into view.

The delivery footage shows vehicles carrying framed equipment, while the load-in walkthrough follows crew around the working area. A separate setup view records an upright frame, equipment and lighting distributed across the outdoor space. Together, the clips give a practical view of how the event footprint takes shape beyond the finished stage.

Our event-support work brings attention to access routes, placement and coordination between the delivery and setup stages. This project sits alongside the retail fabrication work in the portfolio, showing the different demands of a temporary outdoor site and the movement of large physical elements.

Delivery vehicles carrying equipment near the outdoor event site.Silent clip · Press play to watch
Outdoor setup walkthrough showing frames, equipment and lighting.Silent clip · Press play to watch
Crew and delivery activity around the event load-in area.Silent clip · Press play to watch
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Project 11

Indoor Event Environment

Lighting, lounge furniture and hospitality presentation

Venue setupLightingEvent presentation

An indoor event environment combines colourful architectural lighting, lounge seating and dressed hospitality areas. Two walkthroughs capture the room at different points, moving from illuminated service details to a wider view of the guest space.

The lighting defines the room through ceiling lines, columns and focused colour across the event floor. Lounge furniture creates smaller gathering areas within the larger space, while the hospitality section introduces a different scale of detail through counters, table presentation and illuminated features.

The work is presented here through the physical setup: how furniture, light and service areas sit together in a functioning event environment. The first film follows the atmosphere and hospitality details; the second gives a clearer view of the wider room layout and the lighting treatment around it.

Indoor event walkthrough featuring hospitality areas and illuminated details.Silent clip · Press play to watch
Colour lighting, lounge seating and the wider indoor event layout.Silent clip · Press play to watch
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Project 12

Outdoor Live Event

Stage-side presentation, audience seating and entertainment

Live eventsStage environmentGuest areas

These short films show the guest-facing side of an outdoor live event: a lit performance area, nearby lounge seating, audience chairs and entertainment in progress. Each clip records a different perspective on the relationship between the stage and the surrounding guest areas.

A wide sweep follows the stage lighting into the seating area, showing how the performance space sits alongside the audience layout. Another view captures live entertainment closer to the guests, while the stage-side film shows the screen, technical structure and audience edge.

For this kind of setup, the presentation extends beyond the stage itself. Seating position, lighting and the transitions between performance and guest areas all shape the event environment. The three views bring those elements together without repeating the same camera angle.

Stage lighting and adjacent lounge and audience seating.Silent clip · Press play to watch
Live entertainment viewed from the outdoor guest area.Silent clip · Press play to watch
Stage-side view of the screen, performance area and audience.Silent clip · Press play to watch
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What we delivered across this portfolio

FabricationBrandingSignagePromotersMall stallsStore activations
Store activation & promoters01

du

Store activation · Promoter support

Project overview

Giving a retail campaign a team on the ground.

Our work for du included store activation and promoter support. This case study focuses on the customer-facing side of that delivery: the people representing the activity and the way an activation fits into an operating retail environment. Branding and production supported the wider work, but the story here is the live interaction at store level.

A store activation is different from an isolated event stand. Customers arrive with different intentions: some want help with an existing requirement, others are browsing, and others notice the campaign while passing. The activation needs to feel approachable without overwhelming the store's normal activity. A visible brand presence is only one part of that experience; the people supporting it give visitors somewhere to begin.

What we delivered

A customer-facing promoter presence

We provided promoters as part of the du activation scope. Their presence gave the activity a human point of contact instead of leaving the branded setting to speak for itself. In a telecom retail environment, the distinction between introducing an activity and handling a specialist customer enquiry matters. The promoter role supports engagement while the store remains the place for the appropriate product or service conversation.

Activation within the store environment

Our contribution also included store activation work. This connects a campaign with a space that already has an identity, staff and everyday customer traffic. The practical focus is the relationship between the activity and the store: where attention is drawn, how someone approaches, and how the activation sits alongside the normal retail experience. It is a people-led requirement supported by the surrounding brand presentation.

Connecting visibility with interaction

Branding helps people recognise an activation; a promoter helps them engage with it. The du work brought those two sides into the same customer-facing setting. That connection is the central point of this case study: the activation was supported as a live retail activity, with promoter involvement forming part of the delivered work rather than being treated as a separate, unrelated service.

The defining part of this work

The du work brought promoter support into the store activation setting. The delivered contribution connected a visible campaign presence with a customer-facing team, supporting the activity where customers encountered it.

Mall stall production02

BYD

Mall stalls · Physical brand presentation

Project overview

A defined automotive presence on the mall floor.

Our BYD-related work included mall stall and activation production. The focus of this case study is the physical brand setting: a stall that gives automotive activity an identifiable place within a shared retail environment. Fabrication, branding and signage formed the production side of that presence.

A mall stall needs to be understood by someone who is still moving. It is surrounded by other shopfronts, displays and visitor activity, so its identity has to be clear without relying on a long explanation. For an automotive brand, the stall also needs to provide a suitable setting for a more considered conversation. The role of the build is to establish that place and connect it visibly with the brand.

What we delivered

Fabricating the stall presence

We carried out fabrication work associated with the BYD activation setting. This provided the physical form of the mall presence, bringing the stall out of artwork and into the retail space. Stall production is about the relationship between the built elements: the visitor-facing area, the brand surfaces and the overall footprint. Together, those elements establish where the activation begins and how it is recognised.

Turning the build into a branded destination

Our branding work connected the fabricated setting with BYD's identity. A physical structure alone is not yet a recognisable brand presence; the visible treatment gives it context. In a mall environment, the important relationship is between the view from a distance and the experience at close range. The branding belongs to the whole setting, rather than appearing as an isolated logo on an otherwise unrelated build.

Signage within the retail setting

Signage formed part of the BYD-related production scope. Its role sits alongside the fabrication and branding: it helps identify the activity and gives the stall a clearer presence among the surrounding retail offers. This is a physical communication requirement, where the placement and scale of visible information matter as much as the artwork itself.

A stall-focused production story

The BYD work combined a fabricated mall stall with its branding and identifying signage. The physical build and the visual treatment formed connected parts of the automotive brand's retail activation presence.

Branded fabrication03

McLaren

Fabrication · Branded structures

Project overview

The physical detail behind a premium presentation.

Our work associated with McLaren included fabrication and branded production elements. This case study concentrates on the physical build: the structures and presentation elements that give a brand activity its setting. It is a fabrication story, with the visual finish and surrounding identity treated as part of the same production requirement.

Premium brand environments are read at close range. A visitor notices not only the name on the structure but also its proportions, edges, surfaces and relationship to the surrounding space. Fabrication is therefore more than supplying something that occupies the correct area. The supporting structure should make the brand presentation feel considered, while keeping attention on the activity it has been built to serve.

What we delivered

Building the supporting environment

Fabrication formed part of our McLaren-related work. The contribution concerned the physical elements around the branded activity: the constructed setting that carries the presentation. This type of work turns a production requirement into something tangible. The build and the brand treatment need to be considered together, because the shape of a structure affects how every applied visual element is seen.

Brand treatment as part of the build

Branding was connected with the fabricated presentation rather than being a separate story added afterwards. The relationship matters: a graphic is read differently on a large surface, an edge or a smaller visitor-facing element. The McLaren case focuses on that meeting point between the physical object and the identity it carries, with fabrication providing the base for the branded setting.

A production-led contribution

Our contribution covered the physical production elements supporting the McLaren brand environment. The fabrication provided a setting for the activity, while the branding connected that setting with the identity it represented. This is the practical production work behind a premium presentation: constructing the supporting elements and bringing the physical form and visible identity together.

Where this case is different

The McLaren work centred on fabricated and branded production elements. The physical setting and its finish were the main areas of our contribution, supporting the brand presentation within the activation environment.

Retail branding & signage04

Sony

Branding · Signage · Store presentation

Project overview

Carrying a recognisable identity through the retail space.

Our Sony-related work included branding and signage for retail and activation settings. This case study focuses on visual execution: the brand elements that identify the activity, connect the surrounding presentation and give the store or activation area a recognisable Sony presence.

Technology retail contains a lot of information. Products, offers and neighbouring displays all compete for attention, so the brand presentation needs a clear visual order. Recognition comes first; closer inspection follows. Branding and signage serve different parts of that process, from identifying the area to helping the visitor understand what belongs together within it.

What we delivered

Applying the brand to a physical setting

We carried out branding work associated with the Sony retail presence. The scope concerned the visible identity of the store and activation environment. Physical branding has to work across the surfaces it occupies; it is experienced in a space, not simply viewed as a flat design. The relationship between those surfaces gives the presentation continuity as a visitor approaches and moves around it.

Signage that identifies the activity

Signage was another part of the delivered work. In this setting, its purpose sits close to recognition and orientation: it marks the branded activity and connects information with its physical location. A sign does not work alone. It is seen alongside the store, the display and the surrounding graphics, making the overall visual relationship an important part of the retail presentation.

Connecting store and activation identity

The Sony-related scope also sat within wider store activation work. This creates a connection between an established retail environment and a temporary campaign presence. Branding and signage form the visible link between those two layers. Our contribution covered that presentation, connecting the identity of the activity with the space where customers encountered it.

The visual execution contribution

The Sony work brought retail branding and signage into the store activation environment. Our contribution covered the visual identity across the setting, linking the brand treatment and identifying signs with the customer-facing space.

Promotional activation05

Pepsi

Promoters · Customer-facing activation

Project overview

Putting people at the centre of a visible campaign.

Our Pepsi-related work included promoters and activation support. This case study focuses on the human side of a consumer-brand campaign: the team present where customers encounter the activity. The surrounding stall and branding provide the setting, while promoter support brings a live presence to it.

A consumer activation needs more than visibility. People may notice a branded space without knowing whether to approach or what the activity involves. A promoter creates a point of contact between the campaign and the passing audience. That role is different from fabrication or signage: it operates in real time, through presence and interaction, within the retail environment.

What we delivered

Promoters as part of the delivered scope

We supplied promoter support for Pepsi-related activation work. The personnel contribution formed part of the activity itself, not simply the background production. Promoters give a campaign a human presence at the point where visitors encounter it. In a busy retail setting, that makes the people on the ground as relevant to the activation as the branded structure surrounding them.

Working within the activation setting

Our wider scope included mall stall and store activation support. For this case study, that setting provides the context for the promoter work. The activity belongs within a shared retail environment, with visitors who may be browsing, passing or choosing to stop. The live support sits at that meeting point between the visible campaign and the customer's decision to engage.

The link between people and presentation

Branding and signage give an activation its recognisable identity; promoters provide its customer-facing presence. Our Pepsi-related work included the personnel supporting that live activity. Their involvement connected the physical setting with the people encountering it, making promoter support a practical part of the activation delivery.

A people-led activation case

The Pepsi work included a promoter presence within the branded activation setting. Our contribution supported the live, customer-facing activity on the ground, alongside the campaign's physical retail presence.

Stalls & store presentation06

Global Village

Stall fabrication · Store branding · Signage

Project overview

Giving individual retail spaces their own identity.

Our work connected with Global Village included stall and store fabrication, branding and signage. This case study focuses on the individual retail presence within the destination: the built elements, brand treatment and identifying signs associated with the stall or store activity.

A destination made up of many different retail offers depends on individual spaces being easy to recognise. Visitors move between neighbouring stalls and stores, often deciding where to stop from the frontage alone. The physical setting and its visual identity are closely connected. A fabricated element gives the store its form; branding and signage tell the visitor whose space it is and distinguish it from the next offer.

What we delivered

Fabrication at stall and store level

We carried out fabrication work connected with the retail and activation setting. The contribution concerned individual built elements within the Global Village environment. The stall and store production supported the activity taking place in those retail spaces, providing the physical base for the branding and signage associated with each presence.

Establishing a visible retail identity

Branding formed part of the work alongside fabrication. The applied identity connects a built element with the business or activity it represents. In a destination retail setting, that relationship matters because neighbouring spaces have their own distinct offers. The branding belongs to the individual presence, helping the stall or store be read as a recognisable setting rather than an unmarked structure.

Signage for the shop-facing presentation

Our signage work complemented the built and branded elements. Signage is part of how a store introduces itself to someone walking through the destination. It connects the name and visible information with a physical place. This case study centres on that shop-facing production contribution and the relationship between the fabricated setting, its branding and its identifying signs.

The retail-space contribution

The Global Village work covered fabrication and visible retail presentation at stall and store level. Built elements, applied branding and identifying signage came together within individual retail spaces in the destination.

Mall & store activation07

Majid Al Futtaim

Mall activation · Store activation

Project overview

Connecting the campaign space with the retail environment.

Our Majid Al Futtaim-related work included mall stalls and store activations, supported by fabrication, branding and signage. This case study concentrates on the retail activation setting: how a campaign presence occupies a place within the mall and connects with customer-facing store activity.

A mall activation and a store activation are related, but they are not the same format. A stall introduces the activity on the mall floor, where visitors encounter it among other destinations. A store activation sits inside an established retail environment. Each setting has its own relationship with passing customers, the surrounding brand presentation and the activity already taking place.

What we delivered

The mall-floor presence

Mall stall work formed part of our contribution. The physical setup gives an activation a defined place within a shared concourse or retail setting. Fabrication supplies the built elements, while branding and signage identify the activity. In this case, those services are the supporting pieces of the larger story: establishing the campaign's presence within the mall environment.

Activity connected with the store

Store activation was also included in the work. Its role differs from a stand-alone stall because the campaign sits alongside an existing shop identity and normal customer activity. The activation is one layer of that environment, rather than the entire store operation. Our contribution covered the activation requirement and the production support associated with its presentation.

Bringing the retail touchpoints together

Branding, signage and fabricated elements supported the relationship between the mall and store settings. Each is encountered differently by a visitor, but both belong to the wider retail activity. Our Majid Al Futtaim-related contribution covered these connected touchpoints, bringing physical production and visual presentation into the mall and store activation requirement.

A retail activation contribution

The Majid Al Futtaim-related work combined mall stall and store activation support. Fabrication, branding and signage contributed to those retail formats, establishing the campaign presence within the wider mall environment.

Event branding & signage08

Formula 1 / Ethara

Event branding · Signage · Activation structures

Project overview

A clear identity within a larger live-event environment.

Our work associated with the Formula 1 and Ethara event environment included branding, signage and fabricated activation elements. This case study focuses on the visible production around individual brand spaces, rather than describing the organisation of the race or the delivery of the entire event.

A major event contains many separate identities and activities. A single activation needs to be recognised within that larger environment while still belonging to its own brand. The physical structure, applied graphics and signage each play a part. Their job is to give the individual activity a defined presence, even when the surrounding event is much larger than the scope of one supplier's work.

What we delivered

Branding for the individual activation

Branding formed part of our delivery within this event environment. The work concerned the visible identity of the activation setting. Event branding is encountered from multiple directions and at different distances, making the connection between the artwork and its physical position important. The case study focuses on this applied brand presence rather than claiming creative ownership of the wider event.

Signage within the event setting

We carried out signage work connected with the individual activation scope. The signs provided visible identification associated with the brand space, linking information with the place where the activity occurred. This was a defined production contribution within the event environment, connected with the branding and fabricated elements supporting the activation.

Fabricated elements supporting the identity

Fabrication supplied the physical elements associated with the branded activation. The structure and its visual treatment belong to the same setting: one provides the form, while the other identifies the activity it supports. This production relationship is the focus of the Formula 1 / Ethara case, keeping the account centred on branding, signage and activation elements.

The event-production scope

Our contribution covered branding, signage and fabricated elements for individual activation spaces within the Formula 1 / Ethara event environment. The scope was the production of those brand settings and the visual identity carried through them.

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