Retail Branding & Signage
Sony retail branding carried through the physical environment.
Our Sony-related work included branding and signage for retail and activation settings, connecting the visual identity with the space where customers encountered it.
Project Overview
Technology retail environments contain a high amount of visual information, so brand identification and signage need to work as part of one clear presentation system.
The Sony-related scope focused on the visible identity of the store and activation environment. Branding was applied to physical surfaces, while signage helped identify and organise the customer-facing setting.
The project illustrates how retail branding and signage can work together instead of appearing as separate production elements.
Delivered Scope
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