Promotional Activation
Putting people at the centre of a visible consumer campaign.
Our Pepsi-related work included promoter and activation support, with the on-ground team forming part of the live customer-facing campaign experience.
Project Overview
A consumer activation needs more than a visible branded setup. Promoters create the live connection between the campaign and the people moving through the retail environment.
For Pepsi-related activity, promoter support formed part of the activation delivery on the ground. The surrounding retail setting provided the campaign context, while the staff presence helped visitors understand and engage with the activity.
This case study focuses on the people-led side of activation delivery.
Delivered Scope
Related Service
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